Another Day, Another Joost Story.
Officially announced today, Joost has secured $45 Million in funding to push it's technology ahead. "This funding represents a tremendous vote of confidence in Joost's platform," said Janus Friis, co-founder of Joost. "We've carefully selected these investors from a variety of interested parties, as they are best-in-class in their respective arenas and bring unique assets to Joost that will enable us to significantly accelerate growth and development of the Company."
"The appeal of Joost is that it offers the mass audience of TV alongside the 'accountability' of the net - in other words the ability to click through from ads on the screen," said Rhys McLachlan, the head of broadcast implentation at Media Com, part of the media buying arm of WPP.
In other news, Joost Signed Turner Broadcasting and Sony on May 1st which means users will be able to watch content from Turner including CNN’s Larry King Live and 1970s repeats of Charlie’s Angels, Spiderman, and Starsky & Hutch available from Sony.
Over and Out